Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: 255 people a month find you through real buying searches like "solar companies ireland" and "solar panel installers ireland", and that number is growing. But not one of the fourteen counties you say you serve, including Carlow, Wexford and Tipperary, has a page that ranks for anything. Two of your own pages also share an identical title, and three separate pages compete for the same equipment brand. It's all detailed below, with what to do about each one.
Your site ranks for 78 searches and brings 255 visits a month, more than most installers manage, and still growing. Nearly all of it comes from generic national searches: solar companies, solar panel installation, solar installers. Here's the split between what's working and what isn't.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| ecohorizon | 140 | Your own name. 1st. | 1st |
| solar companies ireland | 390 | Shows in Google's map-style results, and a separate ranking at 23rd. | Map + 23rd |
| solar panel installation | 720 | Shows in Google's map-style results. | Map |
| best solar panel installers ireland | 390 | Shows in Google's map-style results. | Map |
| solar panels carlow | 170 | 66th. No dedicated Carlow page exists. | 66th |
| solar panels wexford | 210 | 64th. No dedicated Wexford page exists. | 64th |
| solar panels tipperary | 210 | 42nd. No dedicated Tipperary page exists. | 42nd |
The pattern is clear once you see it. Every real visit comes from a search with no place name in it. The moment a homeowner adds their own county, Carlow, Wexford, Tipperary, Kilkenny, your site disappears from the results, even though you say you serve all of them.
None of this is a design problem. The site already has a real drone photo, a working review widget shown across two platforms, and traffic that's growing on its own. This is steady monthly work: merging duplicate pages, adding a proper heading, and building your first county pages.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here's the sum in its plain parts. Carlow, Wexford and Tipperary alone add up to around 550 people a month typing these searches into Google, and you currently capture none of it. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your traffic is already growing 8.5% a month, which means whatever you're doing nationally is working. The counties you're leaving without a page are the same growth left unclaimed, available to whichever competitor builds them first.